Elstree Film School - Viral Video Courses

Video marketing via websites such as YouTube is all the rage. A viral video can be cheap to produce and yet have the potential to catapult your brand, product or service into the stratosphere. The art of producing and marketing viral videos have taken off in a big way in the past few years, and a companys ability to conceive of, produce and market their own viral videos is fast becoming one of the must-have skills of the 21st Century. This unique course dispels the aura of mystique around how to produce and market viral videos, showing you the path forward and ensuring you are well on the way to succeeding in this area.

Uploaded to video sharing sites such as YouTube, Vimeo, Dailymotion and others, the popularity of a viral video spreads like wildfire based on the videos content. In essence, this means that your viewers do all the work for you. They view the video, think its awesome and share it with their friends, who in turn share it with their friends and so on. In the end, the video may rack up millions of views. Like a viral infection, the viewing of the video spreads from person to person until either everyone is 'immune' (i.e. is no longer interested in the video) or has been 'infected' (i.e. they have video and shared the video usually more than once). This 'infection' is generally achieved through share buttons, social networks, email or instant messages. Viral video is therefore best defined as video that is spread organically from person to person, through social media, email, word of mouth, or any other means, which subsequently grows in popularity and ultimately garners a high viewing total. But how does one actually produce and market a viral video, and what are the popular forms of viral video most likely to guarantee success? Our unique viral video training course covers all of this ground and more.

From analysing a wide range of current styles, trends and genres of popular viral videos, to how they were planned, filmed and marketed, our viral video course has been designed to teach you the essential methodology and technical knowledge required to quickly master this rapidly growing marketing medium. Currently an art form known to very few, our one day viral video course shows you how to properly harness the power of viral video marketing to launch your companys products and services to a rapidly growing and currently hungry worldwide audience. There has never been a better time to get into video marketing.

Duration: 1 day.

Location: Elstree Film School, 21st Century New Media Ltd, Elstree Film Studios, Shenley Road, Borehamwood, Hertfordshire, WD6 1JG. [Click here for a map]

Times: 10.00am to 4.30pm. For security reasons, further details are only provided upon booking.

Software Versions: All of our Adobe courses include lessons generic to both CS3 and CS4 versions of the Adobe suite: whichever version you use is covered in our courses. In addition, we also now preview the functionality of the new Adobe CS5 software. Our Apple training courses utilise the latest versions of Final Cut Studio HD (also known of as version 3 or FCS 2009).

Equipment: Our fully featured training room includes six top-of-the-range iMac computers configured to work in both Macintosh (OSX) and PC (Windows) modes, ensuring you the maximum familiarity with your chosen operating system.

Accommodation: Details of local accomodation can be found here.

Further assistance: Our FAQ help page contains the answers to many popular questions. Alternatively please call 0844 844 2428 to arrange to speak to our training manager.

COURSE CONTENT

Introduction to Video Marketing

• Types of video marketing
• Video-sharing websites and viral video
• Corporate, training and promotional video marketing
• Video on DVD and video download sales

Viral Videos

• What is a Viral Video?
• Viral strategies - know your videos purpose
• How to identify your viewers
• Targeting your peer group
• The one-off viral
• Episodic content
• Life-casting
• Piggybacks and references
• Getting celebrities involved

Viral triggers

• Types of viral triggers e.g. funny, sexy, random, surprising, illuminating, shocking, spectacular and hyper-relevant
• Topics most likely to go viral
• Tracking and predicting viral trends
• Top YouTube videos and how they were done

Viral Video Techniques

• How to plan and launch a successful viral video marketing campaign
• Hoax viral videos / staged viral videos / hoax video campaigns
• Authentic camera work and feel
• Shot by an eyewitness / hand held camerawork
• Staged confrontations with extras and actors
• Believe it's real / authentic
• Engage viewers and get audiences talking / word of mouth marketing / creating a buzz
• Connecting the brand with people / creating brand awareness
• Exclusives - revealing the hoax - extended endings
• Crazy stunts
• Wow moments
• The Fun Theory

Viral Video topics

• Children, Animals and Babies
• Proposal videos
• Flash Mobs
• Spoofs, parodies and outtakes
• Pranks and pratfalls
• Music videos & parodies
• Sports videos
• Comedy
• Short film
• Adverts
• Stop motion animation

Producing a Viral Video

• Planning a concept / brainstorming
• Storyboarding / storyboard software options
• Cheap vs expensive viral videos
• Cast / crew requirements
• Planning out a budget
• How to avoid copyright infringement

Viral Video Production Techniques

• DV Cameras & HD Filming
• The Principles of Lighting
• Green Screen Filming
• Autotune & Songwriting

Getting ready to promote your videos

• The principles of video sharing
• Tagging
• Titling
• Thumbnails
• Adding annotations and other calls to action
• Liking, favoriting, subscribing and commenting
• The spotlight tool
• The notes tool
• The speech bubble tool
• Allowing embedding on your videos - enable or disable?

Video marketing and available services

• Understanding YouTube algorithms
• Review of the top 10 video marketing websites
• The do's and don'ts of video marketing
• Video Sharing & YouTube Optimization Tips

Determining your viral video campaigns success

• Defining viral success based on your market
• View counts
• Publicity value
• Media impressions
• Measuring conversation and buzz
• Comments, sharing, debating
• False video views with autobots
• Conversions
• Brand recall
• Digg and Stumble Upon
• Determining ROI
• Do you need comments turned on?
• Do you need to spend time and money on social bookmarking or link-building?

Summary & Questions

Schedule your own Viral Video training course
Please tell us where and when YOU would like to attend this course. If we are able to schedule the course we will contact you.
Course	Please Select Access 2003 Advanced Access 2003 Expert Access 2003 Intermediate Access 2003 Intro Access 2007 Advanced Access 2007 Complete Access 2007 Essential Access 2007 Expert Access 2007 Intermediate Access 2007 Intro Access 2010 Advanced Access 2010 Complete Access 2010 Essential Access 2010 Expert Access 2010 Intermediate Access 2010 Intro Acrobat Adobe Air Adobe Flex Advanced CSS After Effects Alternatives: Graphics Alternatives: Publishing Alternatives: Web Design Animation Workshop Apple Motion Business Startup Business Vision Coaching Comedy Scriptwriting Complete Final Cut Pro CSS Layout Digital Video Cameras Dreamweaver DVD Studio Pro Essential Final Cut Pro Excel 2003 Advanced Excel 2003 Intermediate Excel 2003 Intro Excel 2007 Advanced Excel 2007 Complete Excel 2007 Essential Excel 2007 Expert Excel 2007 Intermediate Excel 2007 Intro Excel 2010 Advanced Excel 2010 Complete Excel 2010 Essential Excel 2010 Expert Excel 2010 Intermediate Excel 2010 Intro Film and TV Industry Intro Film and TV Scriptwriting 1 day Film and TV Scriptwriting Intro Film Making Fundamentals Final Cut Express Final Cut Pro Intro Final Cut Studio Fireworks Flash ActionScript Flash Advanced Flash Catalyst Flash Complete Flash Intro Flash Media Flash Video Google Adwords Google Adwords Advanced Green Screen Complete Green Screen Intro Green Screen Plugins Green Screen Practical HTML Emails HTML Intro Illustrator Advanced Illustrator Complete Illustrator Intro iMovie InDesign Complete Internet Marketing iPhone Apps JavaScript Open Office Outlook 2000 Advanced Outlook 2000 Intro Outlook 2003 Advanced Outlook 2003 Intermediate Outlook 2003 Intro Outlook 2007 Advanced Outlook 2007 Complete Outlook 2007 Essential Outlook 2007 Intermediate Outlook 2007 Intro Outlook 2010 Advanced Outlook 2010 Complete Outlook 2010 Essential Outlook 2010 Intermediate Outlook 2010 Intro PC Networking PC Repair and Maintenance Photography Photography Intro Photoshop Advanced Photoshop Complete Photoshop Intro Photoshop Web Podcasting PowerPoint 2000 Advanced PowerPoint 2000 Intro PowerPoint 2003 Advanced PowerPoint 2003 Intro PowerPoint 2007 Advanced PowerPoint 2007 Complete PowerPoint 2007 Intro PowerPoint 2010 Advanced PowerPoint 2010 Complete PowerPoint 2010 Intro Premiere Pro Publisher 2000 Intro Publisher 2002 Intro Publisher 2003 Intro Publisher 2007 Intro Publisher 2010 Intro QuickBooks Response Forms SEO Techniques Shopping Carts Social Media Twitter Viral Video Web 2.0 Intro Web Business Web Database Techniques Web Effects Web Hosting Web Project Management Web Video Techniques Website Accessibility Word 2000 Intermediate Word 2000 Intro Word 2003 Advanced Word 2003 Intermediate Word 2003 Intro Word 2007 Advanced Word 2007 Complete Word 2007 Essential Word 2007 Intermediate Word 2007 Intro Word 2010 Advanced Word 2010 Complete Word 2010 Essential Word 2010 Intermediate Word 2010 Intro WordPress Advanced WordPress Complete WordPress Intro WordPress Theme Design  Enter a custom course
Month	March 2012 April 2012 May 2012 June 2012
Time	Please Select Weekday (Mon-Fri) Weekend Saturday only Sunday only Evening
Location	Elstree Studios At your location
First Name *
Last Name *
Telephone Number *
Email Address *
If you cannot easily read the two words above, click on the icon that has two arrows chasing each other and new words will be displayed for you.